Do Black Consumers Buy Black? Judging by the emails I have received, the answer is a resounding "No".
On my radio show, I was joined by Kwanzaa expert Charles Taylor, author of Kwanzaa: How to Celebrate It at Home. You can listen to the recording below.
We discussed many things, including
- the meaning of Kwanzaa
- how to involve children in Kwanzaa
- the seven principles (nguzo saba)
and the role of business owners in Kwanzaa.
Kwanzaa is not a commercial holiday. However, the founder, Dr. Malauna Karenga, wanted Black business owners to be in charge of the sale and marketing of Kwanzaa items - and that is largely the case.
Click here for lots of lovely Christmas and Kwanzaa gift ideas.
Click here to read about Kwanzaa.
The recording of the show is below.
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